Vision & Mission
Our vision and mission in promoting and maintaining Halal standards in Malaysia and globally.
Our Vision
"To be the global leader in Halal certification, ensuring the highest standards of Halal integrity and promoting Malaysia as the world's Halal hub."
Our Mission
Ensure Halal Integrity
To maintain the highest standards of Halal certification and ensure the integrity of Halal products and services in accordance with Islamic principles.
Facilitate Industry Growth
To support and facilitate the growth of the Halal industry by providing efficient certification processes and comprehensive guidance.
Build Consumer Confidence
To build and maintain consumer confidence in Halal-certified products through transparent and reliable certification processes.
Promote Global Recognition
To promote Malaysian Halal certification globally and establish mutual recognition agreements with international bodies.
Continuous Improvement
To continuously improve our certification processes, standards, and services through research, innovation, and stakeholder feedback.
Education & Awareness
To educate and raise awareness about Halal requirements, standards, and best practices among industry players and consumers.
Our Core Values
Integrity
Upholding the highest ethical standards in all our operations
Excellence
Striving for excellence in service delivery and quality assurance
Collaboration
Working together with stakeholders to achieve common goals